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What is a Mobile-Friendly Website?

February 3, 2021

What is a Mobile-Friendly Website?

When we speak about mobile-friendly websites, we suggest that a website views and functions great on any mobile device, like an iPhone or an iPad. About 91 percent of mobile users say access to content is crucial. That indicates many may consider leaving a site if they cannot find what they’re scanning for. A mobile-friendly website should be sized and coded for an easy interaction on a mobile device, meaning:

  • The font is easy to read
  • The site navigation is effortless to move around the website
  • The website is pleasant to look at
    Mobile-friendly-influential digital web studio

    What does a not mobile-friendly site look like? 

    How many times have you clicked on a website and had it hardly fit the screen? Have you ever had to zoom in to read the text because it was so small on mobile? What was just described is what a non-mobile-friendly site looks like. It’s a hassle to navigate, and you’d alternatively click elsewhere and find a competitor than try to search around it.

      mobile-friendly website

      What is the difference between a mobile website vs a responsive website?

      It’s common for people to confuse mobile sites with responsive websites and often think they are the same. While they do have one thing in common, they are both made to be optimized for mobile, the style they get those results are completely different.

      With a mobile website, you have a second website solely for mobile devices. This may mean you have two separate websites, or it could mean that the two sites may have different content. When it comes to a responsive website, there is an entirely distinct approach taken.

      You have one single website that is constantly adjusting itself based on the screen size of the end-user. This auto-adjusting to the screen size allows for optimizing the website no matter what device is being used to display the website. 

      Mobile-friendly-influential digital web studio

      Mobile-friendly Google rankings

      SEO (Search Engine Optimization) represents a big component in all this as well. Did you know that Google ranks a mobile-optimized site higher? Google sees the importance of allowing users who are browsing the web on their mobile devices to click on a link in search results and be able to navigate the site with ease.

      According to Google, 94% of American smartphone users “search for local information on their phones,” and while most people are searching for a business, they are ready to make a purchase or get in touch right then?

      57% of users won’t recommend a business if the mobile site is not optimized and easy to navigate. Besides, 57% of all US online traffic is through smartphones and tablets. Lastly, 75% of smartphone users will pick up their device first if they plan to look for something online.

      Mobile-friendly-influential digital web studio

      Make your site mobile friendly.

       For years now, mobile devices and desktops have battled for most internet access, but since 2017, mobile has mostly exceeded desktop. If your site isn’t mobile-friendly, you’re providing up a less-than-ideal experience with your brand for half of your users. The fallout from that user disappointment means higher bounce rates and lower search rank on the major search engines. 

      These days there are tons of solutions for optimizing your site for mobile use. When you feel like your site is already pretty mobile-friendly, why not take it to the subsequent level? Look at your site users and metrics. If most of your users’ are on mobile, maybe it’s time to consider a mobile-first approach to site design and optimization.

      A mobile-friendly website is not an option; it’s a must for every business. If you are looking to see higher search engine rankings, increased site traffic, and make more sales, you need to ensure that your website is as mobile-optimized as possible.

      Need Help?

      Influential Studio designs and builds great-looking websites that work on every device because we know that mobile-friendly is a must. We are here to power your business to new heights. Contact us today!

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